Digital Marketing Manager

Based in Helsinki, Finland or UK

Digital Marketing Manager for an innovative construction sustainability software market leader

Lead the rapid growth of a global construction sustainability software business with a leading market position. Develop and experiment with lead generation and conversion at a global scale for our highly innovative, BIM-integrated software. Make a difference and join the top experts at the world-leading construction life-cycle assessment and costing software.

One Click LCA is making sustainable design possible for all

One Click LCA is the world-leading and rapidly growing Life-Cycle Assessment and Costing software for the construction industry. Why construction? Because buildings and construction cause one-third of global carbon emissions, and one half of raw material use. This industry determines our future. That’s why. To achieve our goals, we have partnered with several Green Building Councils and other organizations to scale up our impact.

One Click LCA helps projects to cut carbon, life-cycle costs and improve their circularity. It is easy to use and does not require specialist training, and it integrates with the common design and BIM software. It is developed by Bionova Ltd, in business since 2001, winners of the Energy Globe Finland in 2018. The software is used in 55+ countries, by leaders such as Arup, Foster+Partners, Ramboll, Saint-Gobain and Skanska as well as government clients such as Statsbygg of Norway. One Click LCA supports 40+ certifications, such as LEED and BREEAM.

You are cut out to succeed in this position if…

We require that you have a get-things-done attitude, you want to make a difference in this field and have a proven track record in achieving lead acquisition and conversion targets in the B2B sector.

You know how to maximize the audience for our software products and solutions. As well as can translate complex technical concepts and features of our software products into inspiring product positioning, messaging, and value proposition.

You have planned and executed successful marketing campaigns and are comfortable using all marketing tools available to reach your lead targets.

You know how to leverage and measure the impact of social media, SEO, SEM, conversion optimization, content, video and email marketing and events to successfully communicate and position our products as well as services in the sustainable construction ecosystem.

You enjoy developing a range of different types of content and materials in close cooperation with product and technical teams.

You know how to analyze and report marketing KPIs to track impact, optimize, and improve our positioning.

We value relevant competence and experience as well as understanding of Green Building and Sustainability in the construction sector.

Very fluent level of English is required, other languages are an advantage.

This position can be based in Helsinki, Finland or close to London, UK (home based/flexible).

Make a difference and develop yourself in an innovative software company with a global reach

Bionova Ltd is a growing business that helps professionals to build a sustainable future: we strongly value integrity, curiosity, and excellence. If you would like to work in a diverse, informal, and creative work environment in this industry this is the right company for you.

You’ll be working with professionals in your field, have substantial freedom and responsibility, and will see the results of your contributions directly. This is a hands-on role in a hands-on company. We work with the leaders of our industry and are at the cutting edge of development in our field globally. Due to this, we offer a variety of interesting challenges and opportunities to learn and grow.

We provide fully flexible and desirable working conditions and an office with a view, sauna and more in downtown Helsinki, directly above a metro station. Health, public transport and lunch benefits.

One Click LCA is unique: it’s BIM-integrated, it has an extensive LCA database, it can be used in any stage of the project and it complies with 40+ certifications.

We support sales with a very strong inbound lead flow, unique value proposition, relevant industry partnerships and strong visibility in relevant industry events and current tools. We take very good care of our clients, who report on the average 9/10 satisfaction, allowing upselling and expansion. While we sell software globally, we focus on countries where sustainable construction is in demand.

Helsinki – hugely liveable, clean and safe city and a major innovation hub

Helsinki has been often recognised for the excellent quality of life. You can walk or cycle to work around the year, and enjoy cultural and outdoor life knowing it’s safe all around. More on Helsinki here. Finnish health care operates on a public healthcare basis in the main. The Finnish public education system is also highly rated internationally. And yes, the office has a sauna if you want to warm up during the winter months!

Why apply

  • lots of freedom and responsibility to allow you to develop and make a difference
  • the possibility to test and develop a brand-new marketing strategy for a leading SaaS platform
  • join a dynamic, friendly, motivated and competent international and diverse team
  • great, informal working environment with easy access to anyone in the firm
  • make a difference in the world and actively contribute to the fight against climate change
  • market-leading cloud software with a global client base and solid product differentiation

The application process and timeline

Please send your CV, cover letter, and portfolio (if applicable) to with the subject “Digital Marketing Manager” and explain why you want this job, why you are the right person for the job and how you would go about developing the marketing strategy for One Click LCA if you had free hands. If you want to work from another location than Helsinki please state it clearly.

The applications close on 24th February 2019 close of business. We aim to review applications as they are received, and inform all candidates on the next steps. Successful candidates are invited to an interview in Helsinki. Preliminary phone interview is possible.

For additional information please contact Panu Pasanen at +358 44 2871 722 (EET time zone).

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